How to Optimize Your Own Website for Search Engine Rankings

Insider Tips from the Pros

You’ve probably heard that “content is king” when it comes to website optimization for search engine rankings. But what does that mean, exactly? And more importantly, what can you do on your own website to make sure you’re appearing as high as possible in the search engine results pages (SERPs)? SEO Orlando will be discussing some insider tips from the pros on how to correctly manipulate your data so you can start seeing better results in terms of SEO. Keep reading to learn more!

The first thing to understand is that there are two types of data that you need to be concerned with when it comes to your website and search engine rankings: on-page data and off-page data. On-page data refers to the content and keywords on your actual website, while off-page data refers to everything else (e.g., backlinks, social media signals, etc.).

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Both are important, but if you’re just starting out or don’t have a lot of time to invest in SEO, then focus on getting your on-page data in order first. This means making sure you have high-quality content that includes the right keyword phrases for your business. It also means having a well-designed website that’s easy for both users and search engine crawlers to navigate.

Once you’ve got your on-page data squared away, then you can start working on building up your off-page data. This is where link building and social media come into play. The more high-quality backlinks you have pointing to your website, the higher your site will rank in the SERPs. And the more social signals (e.g., likes, shares, etc.) you have coming from popular platforms like Facebook and Twitter, the better chance you have of ranking high as well.